Wundermost︎︎︎
︎ Client: lululemon
First launched in NYC, lululemon hosted a 12-day experiential pop-up to unveil their newest category, 'Seriously Soft', encapsulating the essence of softness where boldness begins. Optimist collaborated with lululemon to produce and exhibit the concept of premium softness, utilizing the proprietary fabric technology, Nulu, to adorn the walls.
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JEAN-MICHEL BASQUIAT Exhibition︎︎︎
︎ Client: KING PLEASURE
Working with The Estate of Jean-Michel Basquiat, the King Pleasure exhibit launched in March of 2023
An unapologetic marketing approach of the exhibit has included a targeted OOH campaign, paid media, owned social, content capture, print media, and programming. Recent programming (shown): book signing at Maxfield, Ride for Black Lives special ride and exclusive viewing, and inspired film series screening at Ava DuVernay’s arts and social impact collective, ARRAY.
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An unapologetic marketing approach of the exhibit has included a targeted OOH campaign, paid media, owned social, content capture, print media, and programming. Recent programming (shown): book signing at Maxfield, Ride for Black Lives special ride and exclusive viewing, and inspired film series screening at Ava DuVernay’s arts and social impact collective, ARRAY.
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GET INTO IT. ON US.︎︎︎
︎ Client: lululemon
As the sun began to rise over UCLA on event day, an electric atmosphere enveloped the campus. Students lined up before dawn, with some even sleeping in line to ensure they wouldn't miss out. In the heart of Bruin Plaza, the bold brand experience space hosted over 1000 students during the immersive try-on event, allowing them to experience lululemon's best selling bottoms. It was a day filled with curiosity, discovery and excitement.
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FURTHER launch︎︎︎
︎ Client: lululemon
Fifty international media were invited to lululemon's HQ in Vancouver for the announcement of FURTHER. The brand's initiative celebrates human possibility and demonstrates how far women can go when supported with resources and product innovation. Optimist was tasked with developing and executing the multi-day experience, highlighting FURTHER and lululemon's foundation in holistic wellness.
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unBoxed 2022︎︎︎
︎ Client: Amazon Ads
unBoxed, Amazon Ads’ annual tent-pole event, brings the world of Ads under one roof to educate advertisers on how to leverage Amazon Ads to create better connections with their customers. Amazon is already the world’s marketplace. unBoxed furthers the link by creating a place for thought leaders to connect and converse about emerging trends in the marketing and advertising space while highlighting opportunities and new offerings within the Amazon ecosystem.
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Nakashima Studio ︎︎︎
︎ Brand Identity, Print, Editorial, Spatial
Nakashima Studio is a furniture-making studio created by George Nakashima. George Nakashima is a Japanese-American woodworker, architect, and furniture maker. The studio's approach is based on direct experience. From small ideas to finished products, a process of developing outward from the inner core, like the growth of a tree.
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The Angad Arts Hotel ︎︎︎
︎ Brand Identity, Print, Editorial, Spatial
There are plenty of factors travelers have to consider when hunting for the perfect hotel room, like unique layouts, price points, and amenities. But this artsy newcomer in St. Louis plans to throw one more unconventional variable into the mix: emotion. The Angad Arts Hotel alters the customer’s expectations of a hotel and creates a unique way to view color through emotions and arts.
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Speaking Visually ︎︎︎
︎ Print, Editorial
While one can choose to shut off all the linguistic outlets of communication, it is impossible to circumvent nonverbal communication as the body keeps sending signals intentionally or subconsciously. Nonverbal cues become a powerful tool for controlling, organizing, directing, and coordinating in any field that significantly involves interpersonal relationships and group dynamics.
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Between the Spaces ︎︎︎
︎ Print, Editorial
Between the Spaces is an exhibition and a two-part publication featuring installation artists who encourage people to notice the often overlooked spaces in between. This exhibition aims to redefine the relationships between spaces and may be described in terms of collaborative curatorial practice by artists worldwide who practice a similar philosophy.
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SIG: Way Beyond Green ︎︎︎
︎ Packaging, Brand Identity, Collaboration
SIG Sponsored Project: Way Beyond Green is a project that collaborated with a team of graphic and product designers to produce ideas and solutions for the aseptic carton company’s mid-size packaging project. Focused on research, form development, prototyping, and visual system design including a sustainability logo.
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