FOX Upfront 2025
︎ Client: FOX
2025
Upfront 2025 is the drum beat for the FOX team to engage with customers and ultimately sign deals. The goal of the event is to reach the right customers at scale and generate press.
The breadth of FOX is showcased through interactive activations featuring partners (FOX entertainment, FOX Sports, FOX News and Tubi) through a cohesive experience that ties back to the look, feel, and messaging from the presentation.
Graphics are shifted through transitions from condensed to bold, and revealing content with smooth transitions flying from the sides. Supporting this effect is the use of a glass morphism logo that subtly distorts and enhances the graphics. By playing with perspective, light, and motion, the design suggests a different way to interpret movement with 2D graphics.
*All images and projects sourced and owned by Pinch Creative and FOX
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