JEAN-MICHEL BASQUIAT Exhibition
︎ Client: KING PLEASURE
2023
Working with The Estate of Jean-Michel Basquiat, the King Pleasure exhibit launched in March of 2023
An unapologetic marketing approach of the exhibit has included a targeted OOH campaign, paid media, owned social, content capture, print media, and programming. Recent programming (shown): book signing at Maxfield, Ride for Black Lives special ride and exclusive viewing, and inspired film series screening at Ava DuVernay’s arts and social impact collective, ARRAY.
*All images and projects sourced and owned by Optimist Inc. and KING PLEASURE
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