Wundermost

2023

---

First launched in NYC, lululemon hosted a 12-day experiential pop-up to unveil their newest category, 'Seriously Soft', encapsulating the essence of softness where boldness begins. Optimist collaborated with lululemon to produce and exhibit the concept of premium softness, utilizing the proprietary fabric technology, Nulu, to adorn the walls.

This included featuring a 3D mound, wall graphics, curated furniture selections, and custom green mannequins from the wundermost campaign. Optimist also crafted programming specifically tailored for the media, community members, and influencers, aiming to fuel excitement and provide guests with an exclusive opportunity to be among the first to try on the product.

---