FURTHER 2024
︎ Client: lululemon
2024
Our team skillfully merged immersive programming, spatial design, creative executions, and product showcases focusing on lululemon's beyondfeel footwear and athlete's kit, with a meticulously planned production across Lake Cahuilla, FURTHER Brand House, Ritz Carlton in Palm Desert. We enhanced the experience with personalized gifting areas, ensuring every aspect resonated with the core values of community, trust, and confidence in the lululemon brand.
*All images and projects sourced and owned by Optimist Inc. and lululemon
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