Amazon Port @ Cannes Lions 2025 Affiliates
︎ Client: Amazon
2025
The Cannes Lions International Festival of Creativity has set the stage for groundbreaking ideas, cutting-edge innovations, and creative collaborations for decades. Amazon showcased its expertise in storytelling, technology, and full-funnel advertising solutions during its exclusive programming at Amazon Port, on the Forum Stage, and beyond.
This immersive, creative approach to storytelling continues throughout the space, with whimsical brand expressions woven into the experience: a slushie bar that delivers cool drinks and content from Prime Video, custom perfumes embodying the personalisation of AWS, and a mechanical fortune teller station for Amazon Devices – complete with custom-made fortune cards. Each element is designed to spark deeper consumer engagement and respond to growing fatigue with conventional marketing tactics.
*All images and projects sourced and owned by Pinch Creative and Amazon
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