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SIG: Way Beyond Green

︎ Packaging, Brand Identity, Collaboration
2021
SIG is a leading systems and solutions provider for aseptic packaging. They work in partnership with their customers to bring food products to consumers around the world in a safe, sustainable and affordable way.


Meet the team: Sustainability Idol Group

Qing Yan
Product Design
Form & Structure development
Dieline & Closure Engineering
Angela Li
Graphic Design
Sustainable message
Internal use graphic design
Jessica Sun
Graphic Design
User persona
External use graphic design

Research

User Persona:
Through interviews and observing users behaviors, we developed three personas and uncovered potential categories according to their needs.
Product Lifecycle:

We listed users end to end experience process with SIG packagings, and then based on-site observation and brainstorming, we proposed many potential opportunities.

Form Ideations & Sketches

Sustainable Message

Sustainability logo/labeling informs consumers about a product’s environmental footprint. In essence, it empowers them to vote with their dollar—rewarding companies that reduce their impact and pushing the rest to do the same. Sustainability logos have the potential to drive innovation in the products we buy and in the processes that make them if they’re properly designed and widely adopted.

“Way Beyond Green”

SIG’s Responsibility: WAY BEYOND GOOD.

  1. Way beyond good for natural resources.
  2. Way beyond good on climate change.
  3. Way beyond good for people and communities.
  4. Working together to make a net positive difference.
Why: WAY BEYOND GREEN
SIG carton packaging is designed to use minimal materials, most of which are renewable and fully recyclable.

The average carton packaged product is just 6% packaging and 94% product.

Minimizing the amount of paper, plastic and aluminum

  1. Without sacrificing safety or quality

  2. Makes carton packaging a smart and responsible choice.

How SIG is a frontrunner in sustainability

Fully FSC-Certified
SIG was the first in the industry to be 100% FSC™-CERTIFIED (Forest Stewardship Council), meaning all their paperboard is from responsibly-managed forests.

Responsible Aluminum
 SIG was the first to offer aseptic carton packs using RESPONSIBLY-SOURCED ALUMINUM FOIL certified to the ALUMINUM STEWARDSHIP INITIATIVE (ASI) STANDARD.

Alu-free Structures
SIG ECOPLUS and SIGNATURE 100 packaging structure were the first in the aseptic carton industry to eliminate the layer of aluminum foil.

Paper Straws
SIG was the first in the industry to introduce paper straws for beverage carton packs with an eco-friendly straw made entirely of paperboard.


Sustainable Message Ideations & Sketches

Visual Identity System





PNS: Peal and Seal

PNS: Peal and Seal_500ml

  1. No closure
  2. Iconic continues wavy curves
  3. Adhesive tab for resealing
PNS: Peal and Seal_1000ml

  • Opens up, transform into wide opening mode
  • easier for pouring and rinsing












Snow Peak & PNL: Press and Lock

Snow Peak_500ml

  1. No closure
  2. Iconic appearance
  3. Wide opening
Snow Peak_1000ml

  1. Elegant Proportion
  2. Large ears at the top - More comfortable for fingers to grab
  3. Easy to tear off but will not be opened accidentally
PNL: Press and Lock_750ml
  1. No closure
  2. Wide opening
  3. Interesting origami way - it uses paper tension to reseal





SNS: Slide and Seal & FNG: Flip and Guide

SNS: Slide and Seal_1000ml

  1. Multi-functional closure - work as reseal clip
  2. Can be apply on any form which has the same top design
  3. 3 Sides curves - for different grabbing habits
FNG: Flip and Guide_1000ml
  1. Elegant front curves
  2. Narrower waist indicates grabbing section - better hand gesture while pouring
  3. Guide the liquid and less possibility to splash












Possible Applications:

Thank You!



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