https://angelali.work Angela Li Sun, 12 Oct 2025 21:34:25 +0000 https://angelali.work en https://angelali.work/Front-page Sun, 17 Oct 2021 18:49:27 +0000 Angela Li https://angelali.work/Front-page Hello! I’m Angela Li, a graphic designer believes the process of a creative experiment is as valuable as its outcome.&nbsp;︎︎︎ Amazon Port 2025︎︎︎︎ Client: Amazon <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/e70c4b98ae3653d1d45d5c572792e19b27935265169920902c8a8201250f4ef7/Monday-16th-1-sur-234.jpg" data-mid="239309326" border="0" src="https://freight.cargo.site/w/1000/i/e70c4b98ae3653d1d45d5c572792e19b27935265169920902c8a8201250f4ef7/Monday-16th-1-sur-234.jpg" /> The Cannes Lions International Festival of Creativity has set the stage for groundbreaking ideas, cutting-edge innovations, and creative collaborations for decades. Amazon showcased its expertise in storytelling, technology, and full-funnel advertising solutions during its exclusive programming at Amazon Port, on the Forum Stage, and beyond.Learn More ︎︎︎ FOX UPFRONT 2025︎︎︎︎ Client: FOX <img width="4240" height="2384" width_o="4240" height_o="2384" data-src="https://freight.cargo.site/t/original/i/a9dd56195791e8e14b13df3695d3a9be2c19ae526eb9f445a43219885a9372af/DSC09010.jpg" data-mid="239308824" border="0" src="https://freight.cargo.site/w/1000/i/a9dd56195791e8e14b13df3695d3a9be2c19ae526eb9f445a43219885a9372af/DSC09010.jpg" /> Upfront 2025 is the drum beat for the FOX team to engage with customers and ultimately sign deals. The goal of the event is to reach the right customers at scale and generate press.The breadth of FOX is showcased through interactive activations featuring partners (FOX entertainment, FOX Sports, FOX News and Tubi) through a cohesive experience that ties back to the look, feel, and messaging from the presentation.Learn More ︎︎︎ Hypegolf︎︎︎︎ Client: HYPEBEAST <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/d10d3299e2fd3defb508c6a0172e14a68b8a8614ce7996ed1a2bbaf02cea22a4/hypegolf_salt_eb-11.JPG" data-mid="215526256" border="0" src="https://freight.cargo.site/w/1000/i/d10d3299e2fd3defb508c6a0172e14a68b8a8614ce7996ed1a2bbaf02cea22a4/hypegolf_salt_eb-11.JPG" /> The Hypegolf Invitational is a golf tournament that combines golf and fashion, featuring professional golfers, artists, musicians, and creatives.&nbsp;The event also includes challenges, activations, and awards ceremonies. Learn More ︎︎︎ FOX Upfront 2024︎︎︎︎ Client: FOX <img width="2452" height="1618" width_o="2452" height_o="1618" data-src="https://freight.cargo.site/t/original/i/209715d41793932eb2a6b4d0e0c10ad0ce7e5fd8d214d909b05c38fb93d4a3ae/Screenshot-2024-06-02-at-2.58.02PM.png" data-mid="215524998" border="0" src="https://freight.cargo.site/w/1000/i/209715d41793932eb2a6b4d0e0c10ad0ce7e5fd8d214d909b05c38fb93d4a3ae/Screenshot-2024-06-02-at-2.58.02PM.png" /> The FOX 2024 Upfront is the culmination of a series of Portfolio-encompassing, road-to-the-Upfront initiatives currently in the marketplace, including small, highly customized client engagements with executives and talent; a data and technology roadshow announcing an innovative cross-platform planning and measurement tool; and individualized, collaborative working presentations, among other curated events, all designed to engage meaningfully with clients to provide innovative, flexible and tailor-made solutions.Learn More ︎︎︎ FURTHER 2024︎︎︎ ︎ Client: lululemon <img width="1667" height="938" width_o="1667" height_o="938" data-src="https://freight.cargo.site/t/original/i/cd0b2856bc9a6bfc19be1a390079fb0efe07f4c8ab971bf537ff106d83a44e46/a5227e0ebda5fc819ce946847f2b4925.JPG" data-mid="215524815" border="0" src="https://freight.cargo.site/w/1000/i/cd0b2856bc9a6bfc19be1a390079fb0efe07f4c8ab971bf537ff106d83a44e46/a5227e0ebda5fc819ce946847f2b4925.JPG" /> Our team skillfully merged immersive programming, spatial design, creative executions, and product showcases focusing on lululemon's beyondfeel footwear and athlete's kit, with a meticulously planned production across Lake Cahuilla, FURTHER Brand House, Ritz Carlton in Palm Desert. We enhanced the experience with personalized gifting areas, ensuring every aspect resonated with the core values of community, trust, and confidence in the lululemon brand.Learn More ︎︎︎ Wundermost︎︎︎ ︎ Client: lululemon <img width="8102" height="5404" width_o="8102" height_o="5404" data-src="https://freight.cargo.site/t/original/i/76af724c4cd5fa540ac2ca0df4fa4d76edf8d714dcc1348a398a25165e23f486/411A2725-2-2.jpg" data-mid="195573413" border="0" src="https://freight.cargo.site/w/1000/i/76af724c4cd5fa540ac2ca0df4fa4d76edf8d714dcc1348a398a25165e23f486/411A2725-2-2.jpg" /> First launched in NYC, lululemon hosted a 12-day experiential pop-up to unveil their newest category, 'Seriously Soft', encapsulating the essence of softness where boldness begins. Optimist collaborated with lululemon to produce and exhibit the concept of premium softness, utilizing the proprietary fabric technology, Nulu, to adorn the walls.&nbsp;Learn More ︎︎︎ JEAN-MICHEL BASQUIAT Exhibition︎︎︎︎ Client: KING PLEASURE <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/9d18556ce209152981899df5a0ed681703116812af0fdb5156cba916f1503456/kpbasquiatDay1Low119.jpg" data-mid="194142870" border="0" src="https://freight.cargo.site/w/1000/i/9d18556ce209152981899df5a0ed681703116812af0fdb5156cba916f1503456/kpbasquiatDay1Low119.jpg" /> Working with The Estate of Jean-Michel Basquiat, the King Pleasure exhibit launched in March of 2023An unapologetic marketing approach of the exhibit has included a targeted OOH campaign, paid media, owned social, content capture, print media, and programming. Recent programming (shown): book signing at Maxfield, Ride for Black Lives special ride and exclusive viewing, and inspired film series screening at Ava DuVernay’s arts and social impact collective, ARRAY.Learn More ︎︎︎ FURTHER launch︎︎︎︎ Client: lululemon <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/82102b261684e77c3dfa7c14ad76736f7ca73f1d417c24842ef008da7040c597/1-copy.png" data-mid="194251203" border="0" src="https://freight.cargo.site/w/1000/i/82102b261684e77c3dfa7c14ad76736f7ca73f1d417c24842ef008da7040c597/1-copy.png" /> Fifty international media were invited to lululemon's HQ in Vancouver for the announcement of FURTHER. The brand's initiative celebrates human possibility and demonstrates how far women can go when supported with resources and product innovation. Optimist was tasked with developing and executing the multi-day experience, highlighting FURTHER and lululemon's foundation in holistic wellness.Learn More ︎︎︎ unBoxed 2022︎︎︎︎ Client: Amazon Ads <img width="1600" height="1068" width_o="1600" height_o="1068" data-src="https://freight.cargo.site/t/original/i/27564220eeb6420d91d0f0473f2aa8264dc4c40299840bf51810cca4ad71cded/_DSC4261_edited.png" data-mid="194139055" border="0" src="https://freight.cargo.site/w/1000/i/27564220eeb6420d91d0f0473f2aa8264dc4c40299840bf51810cca4ad71cded/_DSC4261_edited.png" /> unBoxed, Amazon Ads’ annual tent-pole event, brings the world of Ads under one roof to educate advertisers on how to leverage Amazon Ads to create better connections with their customers. Amazon is already the world’s marketplace. unBoxed furthers the link by creating a place for thought leaders to connect and converse about emerging trends in the marketing and advertising space while highlighting opportunities and new offerings within the Amazon ecosystem.Learn More ︎︎︎ Nakashima Studio︎︎︎ ︎ Brand Identity, Print, Editorial, Spatial <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/1c9fbcc9f53ed2583fafae86a492eb30773ab6d6e26ea33c6a1250a806aa71d4/poster_2.jpg" data-mid="122548767" border="0" src="https://freight.cargo.site/w/1000/i/1c9fbcc9f53ed2583fafae86a492eb30773ab6d6e26ea33c6a1250a806aa71d4/poster_2.jpg" /> Nakashima Studio is a furniture-making studio created by George Nakashima. George Nakashima is a Japanese-American woodworker, architect, and furniture maker. The studio's approach is based on direct experience. From small ideas to finished products, a process of developing outward from the inner core, like the growth of a tree.Learn More ︎︎︎ The Angad Arts Hotel︎︎︎ ︎ Brand Identity, Print, Editorial, Spatial <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/1ad542f5eeb4f66336153865a120aa52b482d57613e89790a62529504c5733d5/colorspace_1.png" data-mid="122549504" border="0" src="https://freight.cargo.site/w/1000/i/1ad542f5eeb4f66336153865a120aa52b482d57613e89790a62529504c5733d5/colorspace_1.png" /> There are plenty of factors travelers have to consider when hunting for the perfect hotel room, like unique layouts, price points, and amenities. But this artsy newcomer in St. Louis plans to throw one more unconventional variable into the mix: emotion. The Angad Arts Hotel alters the customer’s expectations of a hotel and creates a unique way to view color through emotions and arts. Learn More ︎︎︎ Speaking Visually︎︎︎︎ Print, Editorial <img width="5878" height="3918" width_o="5878" height_o="3918" data-src="https://freight.cargo.site/t/original/i/6b4d3132330eb93d4cc71b9aeb169ef0bbbc47f308bac003cbbca4678223258f/IMG_4100.JPG" data-mid="127223074" border="0" src="https://freight.cargo.site/w/1000/i/6b4d3132330eb93d4cc71b9aeb169ef0bbbc47f308bac003cbbca4678223258f/IMG_4100.JPG" /> While one can choose to shut off all the linguistic outlets of communication, it is impossible to circumvent nonverbal communication as the body keeps sending signals intentionally or subconsciously. Nonverbal cues become a powerful tool for controlling, organizing, directing, and coordinating in any field that significantly involves interpersonal relationships and group dynamics. Learn More︎︎︎ Between the Spaces︎︎︎︎ Print, Editorial <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/3f9b10bd5542fa085200d28fb0722d4146506426d24525c53c1da6e45e930adc/book_4.png" data-mid="122549672" border="0" src="https://freight.cargo.site/w/1000/i/3f9b10bd5542fa085200d28fb0722d4146506426d24525c53c1da6e45e930adc/book_4.png" /> Between the Spaces is an exhibition and a two-part publication featuring installation artists who encourage people to notice the often overlooked spaces in between. This exhibition aims to redefine the relationships between spaces and may be described in terms of collaborative curatorial practice by artists worldwide who practice a similar philosophy. Learn More︎︎︎ SIG: Way Beyond Green︎︎︎︎ Packaging, Brand Identity, Collaboration <img width="4032" height="2260" width_o="4032" height_o="2260" data-src="https://freight.cargo.site/t/original/i/b32d6fcec72bdbe248135c212e67d4159a4df5a73360e694b4980cd3d084504a/WechatIMG5954.jpeg" data-mid="123836760" border="0" src="https://freight.cargo.site/w/1000/i/b32d6fcec72bdbe248135c212e67d4159a4df5a73360e694b4980cd3d084504a/WechatIMG5954.jpeg" /> SIG Sponsored Project: Way Beyond Green is a project that collaborated with a team of graphic and product designers to produce ideas and solutions for the aseptic carton company’s mid-size packaging project. Focused on research, form development, prototyping, and visual system design including a sustainability logo. Learn More︎︎︎ ︎︎︎ Back to Top $(document).ready(function() { $('#backtotop').click(function() { $("html, body").animate({ scrollTop: 0 }, 500); }); }); https://angelali.work/About Sun, 17 Oct 2021 18:49:27 +0000 Angela Li https://angelali.work/About Hello, I’m Angela Li, a graphic designer specializing in print, brand identity, and spatial design. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0a0b1d15f8ba66a3d1f6dc197bbed946a1df982f6bce5f42eb12e482881e063b/AngelaLiBW.png" data-mid="121847226" border="0" src="https://freight.cargo.site/w/1000/i/0a0b1d15f8ba66a3d1f6dc197bbed946a1df982f6bce5f42eb12e482881e063b/AngelaLiBW.png" /> My grandfather told me that the process of making furniture is as meaningful as the finished product. As a self-taught woodworker, my grandfather spent most of his time in the studio. I enjoy watching him work. There are ups and downs, but from all of that, I see that the process of this creative experiment is as valuable as the outcome. The totality of time, effort, and attempt to solve a given problem is not only an expression of ability but also demonstrates a sense of responsibility. Through the effective process of experimentations, I hope to translate my design skills into meaningful, joyful, and thoughtful experiences from new perspectives. Contact me: E-mail︎︎︎LinkedIn︎︎︎ Résumé︎︎︎ https://angelali.work/Fragments Sun, 17 Oct 2021 22:49:54 +0000 Angela Li https://angelali.work/Fragments Fragments︎︎︎ ︎ Light &amp; Shadow <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/33965eacca55f293b3a10f1f681a7bd94e6caf1f2c6914406b965b5805640231/lightshadow_1.jpg" data-mid="123851575" border="0" src="https://freight.cargo.site/w/1000/i/33965eacca55f293b3a10f1f681a7bd94e6caf1f2c6914406b965b5805640231/lightshadow_1.jpg" /> <img width="888" height="888" width_o="888" height_o="888" data-src="https://freight.cargo.site/t/original/i/183ab049d0a57ce18d1d22536bb40f78ba52d887fd17d8d2139b197073977377/IMG_8429.JPG" data-mid="123852312" border="0" src="https://freight.cargo.site/w/888/i/183ab049d0a57ce18d1d22536bb40f78ba52d887fd17d8d2139b197073977377/IMG_8429.JPG" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/dc41be98b342a7035784a1b94322968222407c72f35bd21325c46d5d8ef9b90d/lightshadow_6.png" data-mid="123853754" border="0" src="https://freight.cargo.site/w/1000/i/dc41be98b342a7035784a1b94322968222407c72f35bd21325c46d5d8ef9b90d/lightshadow_6.png" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/b9f8b99fbbd9848e4d0a884d937c2ac74b8d49ff7fcf64e86a08a333b5b3a63c/lightshadow_12.png" data-mid="123854077" border="0" src="https://freight.cargo.site/w/1000/i/b9f8b99fbbd9848e4d0a884d937c2ac74b8d49ff7fcf64e86a08a333b5b3a63c/lightshadow_12.png" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/4d6457f5cb17f288d9a1b94a35f5f3750ac2c330062ba463c71364d877b5b6c4/lightshadow_11.png" data-mid="123854076" border="0" src="https://freight.cargo.site/w/1000/i/4d6457f5cb17f288d9a1b94a35f5f3750ac2c330062ba463c71364d877b5b6c4/lightshadow_11.png" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/9d9b551f17f79ddc1098d966043692311cf1238e5e5807ba9f013c4bd7738c4f/lightshadow_10.png" data-mid="123854075" border="0" src="https://freight.cargo.site/w/1000/i/9d9b551f17f79ddc1098d966043692311cf1238e5e5807ba9f013c4bd7738c4f/lightshadow_10.png" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/2d90c3d0aaaeaecaa1f374edf34b3f54469314a503de1349ac43c438759101f9/IMG_9033.JPG" data-mid="123852315" border="0" src="https://freight.cargo.site/w/1000/i/2d90c3d0aaaeaecaa1f374edf34b3f54469314a503de1349ac43c438759101f9/IMG_9033.JPG" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/97576eeb9dcbb959a946f3fbfb68c83726694c340f80f0f966eae52b0cc9ed11/IMG_9034.JPG" data-mid="123852316" border="0" src="https://freight.cargo.site/w/1000/i/97576eeb9dcbb959a946f3fbfb68c83726694c340f80f0f966eae52b0cc9ed11/IMG_9034.JPG" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/4c765c0e6d3f2873271776b7b69620ccd93df1aa2a5d78725f73e6f07edd449c/lightshadow_2.jpg" data-mid="123853113" border="0" src="https://freight.cargo.site/w/1000/i/4c765c0e6d3f2873271776b7b69620ccd93df1aa2a5d78725f73e6f07edd449c/lightshadow_2.jpg" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/5a82425a733bb26a6f6f647860ca45b788cd45bbdbf93d20a1207dcabe62af8b/lightshadow_3.jpg" data-mid="123853114" border="0" src="https://freight.cargo.site/w/1000/i/5a82425a733bb26a6f6f647860ca45b788cd45bbdbf93d20a1207dcabe62af8b/lightshadow_3.jpg" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/617ccefc2a263544a7f0c91bf0a57f84ebf8e9360c966384ffa23eeacd363ffe/lightshadow_5.jpg" data-mid="123853752" border="0" src="https://freight.cargo.site/w/1000/i/617ccefc2a263544a7f0c91bf0a57f84ebf8e9360c966384ffa23eeacd363ffe/lightshadow_5.jpg" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/d0bcac91e04e63e3aad1aa4b7ee7c543f5d39fcdc1adb590fde610b0cb870129/lightshadow_4.jpg" data-mid="123853751" border="0" src="https://freight.cargo.site/w/1000/i/d0bcac91e04e63e3aad1aa4b7ee7c543f5d39fcdc1adb590fde610b0cb870129/lightshadow_4.jpg" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/8d9fa809d145a130b3bb5ffb3bbf7578535f48dabaaea1c68958e3337202ada3/lightshadow_7.png" data-mid="123853755" border="0" src="https://freight.cargo.site/w/1000/i/8d9fa809d145a130b3bb5ffb3bbf7578535f48dabaaea1c68958e3337202ada3/lightshadow_7.png" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/c3264c53a16377d091b92c942aaf9374a5f63161894ffdf3d718d15ba9a6ee02/lightshadow_8.png" data-mid="123853756" border="0" src="https://freight.cargo.site/w/1000/i/c3264c53a16377d091b92c942aaf9374a5f63161894ffdf3d718d15ba9a6ee02/lightshadow_8.png" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/04df05c03b620b3611c9e468357ebfb624cf1abc46d573305825d08a7bd745d8/lightshadow_9.png" data-mid="123853757" border="0" src="https://freight.cargo.site/w/1000/i/04df05c03b620b3611c9e468357ebfb624cf1abc46d573305825d08a7bd745d8/lightshadow_9.png" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/da575cce51ad193f8a6bdadbf636740e265a8358e57fabd6966d7e5c7e54ebac/lightshadow_15.png" data-mid="123854306" border="0" src="https://freight.cargo.site/w/1000/i/da575cce51ad193f8a6bdadbf636740e265a8358e57fabd6966d7e5c7e54ebac/lightshadow_15.png" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/1acc97d162f967abc0daaeee93baf4533cccee25daa2484e9ce6d9ad63b7d712/lightshadow_16.png" data-mid="123854353" border="0" src="https://freight.cargo.site/w/1000/i/1acc97d162f967abc0daaeee93baf4533cccee25daa2484e9ce6d9ad63b7d712/lightshadow_16.png" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/ec4aba7a3bc3af2b0bc1ca362d949561343e72099b994394797afc490debfccd/lightshadow_13.png" data-mid="123854304" border="0" src="https://freight.cargo.site/w/1000/i/ec4aba7a3bc3af2b0bc1ca362d949561343e72099b994394797afc490debfccd/lightshadow_13.png" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/b61d28afc1628c3f5793106bf82f551494513616c4b8407d41af2ec95bcb44c8/lightshadow_14.png" data-mid="123854305" border="0" src="https://freight.cargo.site/w/1000/i/b61d28afc1628c3f5793106bf82f551494513616c4b8407d41af2ec95bcb44c8/lightshadow_14.png" /> ︎︎︎ Back to Top $(document).ready(function() { $('#backtotop').click(function() { $("html, body").animate({ scrollTop: 0 }, 500); }); }); https://angelali.work/Experiments Mon, 01 Nov 2021 04:15:00 +0000 Angela Li https://angelali.work/Experiments Experiments︎︎︎ ︎ Illustration: Copic Marker Rendering <img width="1639" height="1200" width_o="1639" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d5dcdddc0b2cf860dee6c0ad4b90e5d57ec8bfd5b4a3ef9d6470ab4ffb7ec700/carrendering.jpg" data-mid="123861157" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d5dcdddc0b2cf860dee6c0ad4b90e5d57ec8bfd5b4a3ef9d6470ab4ffb7ec700/carrendering.jpg" /> <img width="4032" height="2965" width_o="4032" height_o="2965" data-src="https://freight.cargo.site/t/original/i/6a39324364a96ab35efa5403de8bd6ac141a9a6710b596ef5847ad41a5ce4bc7/IMG_0895.jpg" data-mid="125131580" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6a39324364a96ab35efa5403de8bd6ac141a9a6710b596ef5847ad41a5ce4bc7/IMG_0895.jpg" /> ︎ Everything Else <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1f3d3f84ba4c106fa26d3abecc143054427d6a3d1a337ba8979be3cfe0afc34d/poster_final2.jpg" data-mid="123854553" border="0" src="https://freight.cargo.site/w/1000/i/1f3d3f84ba4c106fa26d3abecc143054427d6a3d1a337ba8979be3cfe0afc34d/poster_final2.jpg" /> <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/45f31e196df15eb098b35ed3d6ddedb0c9ff2426bf3db3c8f70c7ba409025a23/poster_final.jpg" data-mid="123854552" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/45f31e196df15eb098b35ed3d6ddedb0c9ff2426bf3db3c8f70c7ba409025a23/poster_final.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/bbb3940cea76e517b5a3e25949dd1ab27b73c4b2c1e3a91d23cf1e3b6aea3b1c/equal.jpg" data-mid="123854551" border="0" src="https://freight.cargo.site/w/1000/i/bbb3940cea76e517b5a3e25949dd1ab27b73c4b2c1e3a91d23cf1e3b6aea3b1c/equal.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/317866a7ef873c552c606b90f3042c63050b3905183eb186dad05fdafab4b0ef/moviepoester_2.png" data-mid="123854590" border="0" src="https://freight.cargo.site/w/1000/i/317866a7ef873c552c606b90f3042c63050b3905183eb186dad05fdafab4b0ef/moviepoester_2.png" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/861c88076830a282ff3f7c255a7b4072cd82db7b781ad7be7919a13ce914f3a2/zine_1.png" data-mid="123854591" border="0" src="https://freight.cargo.site/w/1000/i/861c88076830a282ff3f7c255a7b4072cd82db7b781ad7be7919a13ce914f3a2/zine_1.png" /> ︎ How to cook Chinese Mala crawfish <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/186a83181a023ee10ace31f129cd60b2f4f6b6988270ff8882372e381de128fd/INFO_FINAL_WK8.001.jpeg" data-mid="123854563" border="0" src="https://freight.cargo.site/w/1000/i/186a83181a023ee10ace31f129cd60b2f4f6b6988270ff8882372e381de128fd/INFO_FINAL_WK8.001.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a1553399eec01861e84ef97d9596b75dfeb219617097b4ceb680bf552e74bcf/INFO_FINAL_WK8.002.jpeg" data-mid="123854564" border="0" src="https://freight.cargo.site/w/1000/i/5a1553399eec01861e84ef97d9596b75dfeb219617097b4ceb680bf552e74bcf/INFO_FINAL_WK8.002.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/28afdbef3fc9913ff83f1bd7c93f95fed4bc8c1405bb0a0844dc6f34feadc96a/INFO_FINAL_WK8.003.jpeg" data-mid="123854565" border="0" src="https://freight.cargo.site/w/1000/i/28afdbef3fc9913ff83f1bd7c93f95fed4bc8c1405bb0a0844dc6f34feadc96a/INFO_FINAL_WK8.003.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/acd22f3240d2c7d91e614c414544b95158f0bab630815705eef5d36bdad9479e/INFO_FINAL_WK8.004.jpeg" data-mid="123854566" border="0" src="https://freight.cargo.site/w/1000/i/acd22f3240d2c7d91e614c414544b95158f0bab630815705eef5d36bdad9479e/INFO_FINAL_WK8.004.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0db247883578f4f3a360bcb3b05523156821df84ec6cadbc088aafb2870259e4/INFO_FINAL_WK8.005.jpeg" data-mid="123854567" border="0" src="https://freight.cargo.site/w/1000/i/0db247883578f4f3a360bcb3b05523156821df84ec6cadbc088aafb2870259e4/INFO_FINAL_WK8.005.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ffe7a2976ae11baadb3f79362fc328a1ed4f09b410ce8c57c06acb6c61fdb946/INFO_FINAL_WK8.006.jpeg" data-mid="123854568" border="0" src="https://freight.cargo.site/w/1000/i/ffe7a2976ae11baadb3f79362fc328a1ed4f09b410ce8c57c06acb6c61fdb946/INFO_FINAL_WK8.006.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c8b039090cb816dd66fb887157f71955e2c023c4c09a3a86305f1159cd038cd/INFO_FINAL_WK8.007.jpeg" data-mid="123854569" border="0" src="https://freight.cargo.site/w/1000/i/0c8b039090cb816dd66fb887157f71955e2c023c4c09a3a86305f1159cd038cd/INFO_FINAL_WK8.007.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/14f35a19aba5a99f3cdd8641d625446403fce420e3bae636a3bdc855df44daa3/INFO_FINAL_WK8.008.jpeg" data-mid="123854570" border="0" src="https://freight.cargo.site/w/1000/i/14f35a19aba5a99f3cdd8641d625446403fce420e3bae636a3bdc855df44daa3/INFO_FINAL_WK8.008.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fc16c79d7e46c0419828f943bc0b2a372b9352e99d4b3c6b440180f42d638d2f/INFO_FINAL_WK8.009.jpeg" data-mid="123854571" border="0" src="https://freight.cargo.site/w/1000/i/fc16c79d7e46c0419828f943bc0b2a372b9352e99d4b3c6b440180f42d638d2f/INFO_FINAL_WK8.009.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/696c816720085b0e70f1b9428b92cff2fd3f988cec917cbc97c23fa8c094eb7b/INFO_FINAL_WK8.010.jpeg" data-mid="123854572" border="0" src="https://freight.cargo.site/w/1000/i/696c816720085b0e70f1b9428b92cff2fd3f988cec917cbc97c23fa8c094eb7b/INFO_FINAL_WK8.010.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/25b9c5a865ec3782e733517f5105f4cc63a3f924986885628d94995b24d257df/INFO_FINAL_WK8.011.jpeg" data-mid="123854573" border="0" src="https://freight.cargo.site/w/1000/i/25b9c5a865ec3782e733517f5105f4cc63a3f924986885628d94995b24d257df/INFO_FINAL_WK8.011.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e4d03038dfdeabe657fe4511bb5fc2acf7e4367cafbfd7cc2faaa7d29ca05875/INFO_FINAL_WK8.012.jpeg" data-mid="123854574" border="0" src="https://freight.cargo.site/w/1000/i/e4d03038dfdeabe657fe4511bb5fc2acf7e4367cafbfd7cc2faaa7d29ca05875/INFO_FINAL_WK8.012.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/16c8009efc20a3c53330feac665a9b39c182a1f0082df37a4f68f0e2c77368c5/INFO_FINAL_WK8.013.jpeg" data-mid="123854575" border="0" src="https://freight.cargo.site/w/1000/i/16c8009efc20a3c53330feac665a9b39c182a1f0082df37a4f68f0e2c77368c5/INFO_FINAL_WK8.013.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/81cdb49eff98a78f89ca6c25e85052766dde57893f7b098b7e3847f6c9dfeecb/INFO_FINAL_WK8.014.jpeg" data-mid="123854576" border="0" src="https://freight.cargo.site/w/1000/i/81cdb49eff98a78f89ca6c25e85052766dde57893f7b098b7e3847f6c9dfeecb/INFO_FINAL_WK8.014.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/06da34ce7536d101ab30d47f34afdf268b89051e0c7b17f94e56517169e2e9cf/INFO_FINAL_WK8.015.jpeg" data-mid="123854577" border="0" src="https://freight.cargo.site/w/1000/i/06da34ce7536d101ab30d47f34afdf268b89051e0c7b17f94e56517169e2e9cf/INFO_FINAL_WK8.015.jpeg" /> ︎︎︎ Back to Top $(document).ready(function() { $('#backtotop').click(function() { $("html, body").animate({ scrollTop: 0 }, 500); }); }); https://angelali.work/Amazon-Port-2025 Sun, 12 Oct 2025 21:33:33 +0000 Angela Li https://angelali.work/Amazon-Port-2025 Amazon Port @ Cannes Lions 2025 Affiliates ︎ Client: Amazon 2025 <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/5e6c30d1a9f4f801f8646d34755da969dc4f497e53ffbb2b91774924703b2075/250616-0038-amazon-exterior.jpg" data-mid="239308998" border="0" src="https://freight.cargo.site/w/1000/i/5e6c30d1a9f4f801f8646d34755da969dc4f497e53ffbb2b91774924703b2075/250616-0038-amazon-exterior.jpg" /> The Cannes Lions International Festival of Creativity has set the stage for groundbreaking ideas, cutting-edge innovations, and creative collaborations for decades. Amazon showcased its expertise in storytelling, technology, and full-funnel advertising solutions during its exclusive programming at Amazon Port, on the Forum Stage, and beyond. This immersive, creative approach to storytelling continues throughout the space, with whimsical brand expressions woven into the experience: a slushie bar that delivers cool drinks and content from Prime Video, custom perfumes embodying the personalisation of AWS, and a mechanical fortune teller station for Amazon Devices – complete with custom-made fortune cards. Each element is designed to spark deeper consumer engagement and respond to growing fatigue with conventional marketing tactics. <img width="7764" height="5179" width_o="7764" height_o="5179" data-src="https://freight.cargo.site/t/original/i/63d8c879c85eff24ac3787f9cfe399b24f96086cdec335dc1fa62ffa28189e8f/250616-0039-amazon-exterior.jpg" data-mid="239308984" border="0" src="https://freight.cargo.site/w/1000/i/63d8c879c85eff24ac3787f9cfe399b24f96086cdec335dc1fa62ffa28189e8f/250616-0039-amazon-exterior.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/4391156a00bf38b00195ecdee316f877e434b9c58805d408c7f0e33ed622b6c3/250616-0093-amazon.jpg" data-mid="239308988" border="0" src="https://freight.cargo.site/w/1000/i/4391156a00bf38b00195ecdee316f877e434b9c58805d408c7f0e33ed622b6c3/250616-0093-amazon.jpg" /> <img width="2694" height="1757" width_o="2694" height_o="1757" data-src="https://freight.cargo.site/t/original/i/fe11547044f7c83cf56f87ab2ef5ac981cfd8fbe2c651f63b8f964def5fb47c0/250619-7274-amazon-le-jardin-Modifier.jpg" data-mid="239308990" border="0" src="https://freight.cargo.site/w/1000/i/fe11547044f7c83cf56f87ab2ef5ac981cfd8fbe2c651f63b8f964def5fb47c0/250619-7274-amazon-le-jardin-Modifier.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/8c59809cd3be2573eeb4c675aef5b05a48aadc74eaa741625779a38c015e7226/250616-2186-amazon.jpg" data-mid="239309000" border="0" src="https://freight.cargo.site/w/1000/i/8c59809cd3be2573eeb4c675aef5b05a48aadc74eaa741625779a38c015e7226/250616-2186-amazon.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/da690db47dc2fa597b3e14478708c2d4b6edcb335cc46a7379dc944d5df22f6b/250619-7276-amazon-fire-tv.jpg" data-mid="239308991" border="0" src="https://freight.cargo.site/w/1000/i/da690db47dc2fa597b3e14478708c2d4b6edcb335cc46a7379dc944d5df22f6b/250619-7276-amazon-fire-tv.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/680dede785379f15c5895389afbde5bfa5222739ecfe18a770690cf2cc5612c9/250619-7277-amazon-fragrances.jpg" data-mid="239308992" border="0" src="https://freight.cargo.site/w/1000/i/680dede785379f15c5895389afbde5bfa5222739ecfe18a770690cf2cc5612c9/250619-7277-amazon-fragrances.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/3e9941411cf09150df036e69405164fb170ab4c7bb3497bf60622a56d1b7f822/Monday-16th-28-sur-234.jpg" data-mid="239309003" border="0" src="https://freight.cargo.site/w/1000/i/3e9941411cf09150df036e69405164fb170ab4c7bb3497bf60622a56d1b7f822/Monday-16th-28-sur-234.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/1bb2cabcd66c065fc56c2b4eb76401f467c5388218e357694c86e383013e83ac/250619-7279-amazon-prime-video.jpg" data-mid="239308993" border="0" src="https://freight.cargo.site/w/1000/i/1bb2cabcd66c065fc56c2b4eb76401f467c5388218e357694c86e383013e83ac/250619-7279-amazon-prime-video.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/9d05f46a9ffe3119d0244bc8893003283e1c78b0b2b76db6df5fa198fa8211b4/250617-2797-amazon-spaces-empty.jpg" data-mid="239309001" border="0" src="https://freight.cargo.site/w/1000/i/9d05f46a9ffe3119d0244bc8893003283e1c78b0b2b76db6df5fa198fa8211b4/250617-2797-amazon-spaces-empty.jpg" /> <img width="4668" height="4668" width_o="4668" height_o="4668" data-src="https://freight.cargo.site/t/original/i/74f5b9370d26b92b0675335422f95bd52a43bddc3fb2f9dd9358ced0d2fa0b91/250617-2791-amazon-spaces-empty.jpg" data-mid="239308999" border="0" src="https://freight.cargo.site/w/1000/i/74f5b9370d26b92b0675335422f95bd52a43bddc3fb2f9dd9358ced0d2fa0b91/250617-2791-amazon-spaces-empty.jpg" /><img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/2e01524c0e123c893fd18212a563a0b8aa6208fe943d31ae27b28d1744b2c063/250617-2808-amazon-spaces-empty.jpg" data-mid="239309004" border="0" src="https://freight.cargo.site/w/1000/i/2e01524c0e123c893fd18212a563a0b8aa6208fe943d31ae27b28d1744b2c063/250617-2808-amazon-spaces-empty.jpg" /><img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/4e96edfdcab710924a023c25e614f4e467b5a0968458844ef31183d780b69a9f/250617-2809-amazon-spaces-empty.jpg" data-mid="239309005" border="0" src="https://freight.cargo.site/w/1000/i/4e96edfdcab710924a023c25e614f4e467b5a0968458844ef31183d780b69a9f/250617-2809-amazon-spaces-empty.jpg" /> *All images and projects sourced and owned by Pinch Creative and Amazon ︎︎︎ Back to Top $(document).ready(function() { $('#backtotop').click(function() { $("html, body").animate({ scrollTop: 0 }, 500); }); }); https://angelali.work/FOX-Upfront-2025 Sun, 12 Oct 2025 21:34:25 +0000 Angela Li https://angelali.work/FOX-Upfront-2025 FOX Upfront 2025 ︎ Client: FOX 2025 <img width="4240" height="2384" width_o="4240" height_o="2384" data-src="https://freight.cargo.site/t/original/i/9846cc5551034a7e4fac7f7de813db5335f2c87ebbcd6e6efb844ca40e196580/DSC09010.jpg" data-mid="239308786" border="0" src="https://freight.cargo.site/w/1000/i/9846cc5551034a7e4fac7f7de813db5335f2c87ebbcd6e6efb844ca40e196580/DSC09010.jpg" /> Upfront 2025 is the drum beat for the FOX team to engage with customers and ultimately sign deals. The goal of the event is to reach the right customers at scale and generate press. The breadth of FOX is showcased through interactive activations featuring partners (FOX entertainment, FOX Sports, FOX News and Tubi) through a cohesive experience that ties back to the look, feel, and messaging from the presentation.Graphics are shifted through transitions from condensed to bold, and revealing content with smooth transitions flying from the sides. Supporting this effect is the use of a glass morphism logo that subtly distorts and enhances the graphics. By playing with perspective, light, and motion, the design suggests a different way to interpret movement with 2D graphics. <img width="5000" height="2813" width_o="5000" height_o="2813" data-src="https://freight.cargo.site/t/original/i/49818fd2837a83d301c87cf6993507a13bc6c876ab89e07ade9fbca08034a08d/IMG_0303.jpg" data-mid="239308792" border="0" src="https://freight.cargo.site/w/1000/i/49818fd2837a83d301c87cf6993507a13bc6c876ab89e07ade9fbca08034a08d/IMG_0303.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/fb9a51498ef8dc8f88bb9a9173fe04a386397226ee4503404618b9a0b6133258/unnamed.jpg" data-mid="239308794" border="0" src="https://freight.cargo.site/w/1000/i/fb9a51498ef8dc8f88bb9a9173fe04a386397226ee4503404618b9a0b6133258/unnamed.jpg" /><img width="1398" height="1126" width_o="1398" height_o="1126" data-src="https://freight.cargo.site/t/original/i/099ced36358a2e1fb35821ff73a78768ad26ff090a9f216d731b2db27cee419a/Screenshot-2025-10-12-at-3.33.25PM.png" data-mid="239309334" border="0" src="https://freight.cargo.site/w/1000/i/099ced36358a2e1fb35821ff73a78768ad26ff090a9f216d731b2db27cee419a/Screenshot-2025-10-12-at-3.33.25PM.png" /><img width="2652" height="1548" width_o="2652" height_o="1548" data-src="https://freight.cargo.site/t/original/i/700b6e481eed2cd2961629284471a69b31b4afa9af44d156f12f04a850cd385e/Screenshot-2025-10-12-at-3.33.49PM.png" data-mid="239309336" border="0" src="https://freight.cargo.site/w/1000/i/700b6e481eed2cd2961629284471a69b31b4afa9af44d156f12f04a850cd385e/Screenshot-2025-10-12-at-3.33.49PM.png" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/5e19c9ae2620015cb8913b396add1c1fb543c1c58feee71b909b46347c883ac1/unnamed-5.jpg" data-mid="239308800" border="0" src="https://freight.cargo.site/w/1000/i/5e19c9ae2620015cb8913b396add1c1fb543c1c58feee71b909b46347c883ac1/unnamed-5.jpg" /><img width="1110" height="1532" width_o="1110" height_o="1532" data-src="https://freight.cargo.site/t/original/i/48929b12fdd6b50c8ffc9c284cf8810f58d4619b52b068a14f6701f98e872a0c/Screenshot-2025-10-12-at-3.33.34PM.png" data-mid="239309335" border="0" src="https://freight.cargo.site/w/1000/i/48929b12fdd6b50c8ffc9c284cf8810f58d4619b52b068a14f6701f98e872a0c/Screenshot-2025-10-12-at-3.33.34PM.png" /> <img width="2048" height="1639" width_o="2048" height_o="1639" data-src="https://freight.cargo.site/t/original/i/48deb27a8c4e1863de6a8bd469e7f0597e033f4558a98d57b0ac577c1e0e1b38/unnamed-3.jpg" data-mid="239308798" border="0" src="https://freight.cargo.site/w/1000/i/48deb27a8c4e1863de6a8bd469e7f0597e033f4558a98d57b0ac577c1e0e1b38/unnamed-3.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/29a0dea9c32a5079417ca9cd39d00c2bb15a94f3112e49510097b5d774db4cdb/unnamed-6.jpg" data-mid="239308801" border="0" src="https://freight.cargo.site/w/1000/i/29a0dea9c32a5079417ca9cd39d00c2bb15a94f3112e49510097b5d774db4cdb/unnamed-6.jpg" /> <img width="2048" height="1639" width_o="2048" height_o="1639" data-src="https://freight.cargo.site/t/original/i/5ab97f9950463aab44af84d22a3efa7025aca003512bcdd35f2d6d8f5c884d7a/unnamed-4.jpg" data-mid="239308799" border="0" src="https://freight.cargo.site/w/1000/i/5ab97f9950463aab44af84d22a3efa7025aca003512bcdd35f2d6d8f5c884d7a/unnamed-4.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/f682572bf0603bb8b6ee3f4bd1d06aa8af63e8efb0c9401064d1a0da95e2d31d/unnamed-1.jpg" data-mid="239308795" border="0" src="https://freight.cargo.site/w/1000/i/f682572bf0603bb8b6ee3f4bd1d06aa8af63e8efb0c9401064d1a0da95e2d31d/unnamed-1.jpg" /> *All images and projects sourced and owned by Pinch Creative and FOX ︎︎︎ Back to Top $(document).ready(function() { $('#backtotop').click(function() { $("html, body").animate({ scrollTop: 0 }, 500); }); }); https://angelali.work/FOX-Upfront-2024 Tue, 30 Jul 2024 18:00:28 +0000 Angela Li https://angelali.work/FOX-Upfront-2024 FOX Upfront 2024 ︎ Client: FOX 2024 <img width="2452" height="1618" width_o="2452" height_o="1618" data-src="https://freight.cargo.site/t/original/i/420d5b777054201f9891fd1e26b6e0741ac271b58136335bb372da7e2b88cebd/Screenshot-2024-06-02-at-2.58.02PM.png" data-mid="215526646" border="0" src="https://freight.cargo.site/w/1000/i/420d5b777054201f9891fd1e26b6e0741ac271b58136335bb372da7e2b88cebd/Screenshot-2024-06-02-at-2.58.02PM.png" /> The FOX 2024 Upfront is the culmination of a series of Portfolio-encompassing, road-to-the-Upfront initiatives currently in the marketplace, including small, highly customized client engagements with executives and talent; a data and technology roadshow announcing an innovative cross-platform planning and measurement tool; and individualized, collaborative working presentations, among other curated events, all designed to engage meaningfully with clients to provide innovative, flexible and tailor-made solutions. <img width="2690" height="1780" width_o="2690" height_o="1780" data-src="https://freight.cargo.site/t/original/i/5c4f4875e4af2fef7e910be1df3333d8e280a40b8d93ff10622515a73e5dd9ff/Screenshot-2024-07-30-at-11.06.18AM.png" data-mid="215526649" border="0" src="https://freight.cargo.site/w/1000/i/5c4f4875e4af2fef7e910be1df3333d8e280a40b8d93ff10622515a73e5dd9ff/Screenshot-2024-07-30-at-11.06.18AM.png" /> <img width="2696" height="1776" width_o="2696" height_o="1776" data-src="https://freight.cargo.site/t/original/i/74e92445ff04539255887a352182df679c5d630ade4c03dc10b4e5f27e785650/Screenshot-2024-07-30-at-11.06.07AM.png" data-mid="215526648" border="0" src="https://freight.cargo.site/w/1000/i/74e92445ff04539255887a352182df679c5d630ade4c03dc10b4e5f27e785650/Screenshot-2024-07-30-at-11.06.07AM.png" /> <img width="2452" height="1610" width_o="2452" height_o="1610" data-src="https://freight.cargo.site/t/original/i/385209eba3b5a4c868afaa9bc8a21c51aacda73c3bbf979544dd979ecbaab04e/Screenshot-2024-06-02-at-2.57.26PM.png" data-mid="215526645" border="0" src="https://freight.cargo.site/w/1000/i/385209eba3b5a4c868afaa9bc8a21c51aacda73c3bbf979544dd979ecbaab04e/Screenshot-2024-06-02-at-2.57.26PM.png" /> <img width="2456" height="1632" width_o="2456" height_o="1632" data-src="https://freight.cargo.site/t/original/i/54d861af437c8b843e87b856e54d47e03a10bc0dff6472e5753366bb2530120a/Screenshot-2024-06-02-at-2.57.08PM.png" data-mid="215526644" border="0" src="https://freight.cargo.site/w/1000/i/54d861af437c8b843e87b856e54d47e03a10bc0dff6472e5753366bb2530120a/Screenshot-2024-06-02-at-2.57.08PM.png" /> <img width="2684" height="1778" width_o="2684" height_o="1778" data-src="https://freight.cargo.site/t/original/i/758e4426de8828920913330a4c2b1f8d9a8b3edb60d1ffcb9dc28dcd28b28bb7/Screenshot-2024-07-30-at-11.06.44AM.png" data-mid="215526650" border="0" src="https://freight.cargo.site/w/1000/i/758e4426de8828920913330a4c2b1f8d9a8b3edb60d1ffcb9dc28dcd28b28bb7/Screenshot-2024-07-30-at-11.06.44AM.png" /> <img width="2436" height="1616" width_o="2436" height_o="1616" data-src="https://freight.cargo.site/t/original/i/291bb99d735f50bd164bdf719b178d193f4990ea63c4a1293d0e97b8c9f79bfe/Screenshot-2024-06-02-at-2.58.34PM.png" data-mid="215526647" border="0" src="https://freight.cargo.site/w/1000/i/291bb99d735f50bd164bdf719b178d193f4990ea63c4a1293d0e97b8c9f79bfe/Screenshot-2024-06-02-at-2.58.34PM.png" /> *All images and projects sourced and owned by Pinch Creative and FOX ︎︎︎ Back to Top $(document).ready(function() { $('#backtotop').click(function() { $("html, body").animate({ scrollTop: 0 }, 500); }); }); https://angelali.work/Hypegolf Tue, 30 Jul 2024 18:18:35 +0000 Angela Li https://angelali.work/Hypegolf Hypegolf ︎ Client: HYPEBEAST 2024 <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/52769183aa081548d6bfa6185669088a94eac1d018c444688adcb416d4e6d145/hypegolf_salt_eb-43.JPG" data-mid="215528440" border="0" src="https://freight.cargo.site/w/1000/i/52769183aa081548d6bfa6185669088a94eac1d018c444688adcb416d4e6d145/hypegolf_salt_eb-43.JPG" /> The Hypegolf Invitational is a golf tournament that combines golf and fashion, featuring professional golfers, artists, musicians, and creatives. The event also includes challenges, activations, and awards ceremonies. <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/3b17d289218a236cda496212eb66dd38a6dbff7c464ce0cba6164c4631aa5e14/hypegolf_salt_eb-56.JPG" data-mid="215528443" border="0" src="https://freight.cargo.site/w/1000/i/3b17d289218a236cda496212eb66dd38a6dbff7c464ce0cba6164c4631aa5e14/hypegolf_salt_eb-56.JPG" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a7778996240608f0cfaed69f8311fd2857d4ba6ef77c9dea4695ab454faabe7b/hypegolf_salt_eb-3.JPG" data-mid="215528435" border="0" src="https://freight.cargo.site/w/1000/i/a7778996240608f0cfaed69f8311fd2857d4ba6ef77c9dea4695ab454faabe7b/hypegolf_salt_eb-3.JPG" /> <img width="1600" height="2400" width_o="1600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/f74ee8910122f044dc5dca64b0e676220a0937ea24e11090e43483ebc5036d99/hypegolf_salt_eb-6.JPG" data-mid="215528436" border="0" src="https://freight.cargo.site/w/1000/i/f74ee8910122f044dc5dca64b0e676220a0937ea24e11090e43483ebc5036d99/hypegolf_salt_eb-6.JPG" /> <img width="1600" height="2400" width_o="1600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/0cd3e18b835a1d11273ad68466ddcf12f56b94cce7b1326e46b83db3928d828a/hypegolf_salt_eb-84.JPG" data-mid="215528446" border="0" src="https://freight.cargo.site/w/1000/i/0cd3e18b835a1d11273ad68466ddcf12f56b94cce7b1326e46b83db3928d828a/hypegolf_salt_eb-84.JPG" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/fd0c7b4396cdf9cefaacc915cd4a2e137cbd71e5b6c0e724053246c196ca2dfa/hypegolf_salt_eb-52.JPG" data-mid="215528442" border="0" src="https://freight.cargo.site/w/1000/i/fd0c7b4396cdf9cefaacc915cd4a2e137cbd71e5b6c0e724053246c196ca2dfa/hypegolf_salt_eb-52.JPG" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a2aae2f464dceb8bafb697eb3afc9ecfa457a7e08e6f4246fe819cdfa174cb6e/hypegolf_salt_eb-91.JPG" data-mid="215528448" border="0" src="https://freight.cargo.site/w/1000/i/a2aae2f464dceb8bafb697eb3afc9ecfa457a7e08e6f4246fe819cdfa174cb6e/hypegolf_salt_eb-91.JPG" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/de6bda7d076a605645fcce91f0c8f4c7bf664572b2c551a18fb2c7b0638e2940/hypegolf_salt_eb-2.JPG" data-mid="215528434" border="0" src="https://freight.cargo.site/w/1000/i/de6bda7d076a605645fcce91f0c8f4c7bf664572b2c551a18fb2c7b0638e2940/hypegolf_salt_eb-2.JPG" /> *All images and projects sourced and owned by Pinch Creative and HYPEBEAST ︎︎︎ Back to Top $(document).ready(function() { $('#backtotop').click(function() { $("html, body").animate({ scrollTop: 0 }, 500); }); }); https://angelali.work/lululemon-FURTHER-2024 Tue, 30 Jul 2024 17:30:35 +0000 Angela Li https://angelali.work/lululemon-FURTHER-2024 FURTHER 2024 ︎ Client: lululemon 2024 <img width="1919" height="1280" width_o="1919" height_o="1280" data-src="https://freight.cargo.site/t/original/i/f08d2f7d35ea63e1a3dbe47f7f28f7666461f8370136f872fff3bbbd2a28bfdc/2c7cab0bac4f657c9edd8ea8f327699c.JPG" data-mid="215526004" border="0" src="https://freight.cargo.site/w/1000/i/f08d2f7d35ea63e1a3dbe47f7f28f7666461f8370136f872fff3bbbd2a28bfdc/2c7cab0bac4f657c9edd8ea8f327699c.JPG" /> Our team skillfully merged immersive programming, spatial design, creative executions, and product showcases focusing on lululemon's beyondfeel footwear and athlete's kit, with a meticulously planned production across Lake Cahuilla, FURTHER Brand House, Ritz Carlton in Palm Desert. We enhanced the experience with personalized gifting areas, ensuring every aspect resonated with the core values of community, trust, and confidence in the lululemon brand. <img width="1919" height="1280" width_o="1919" height_o="1280" data-src="https://freight.cargo.site/t/original/i/97b7c7b57a34bae8a8503129297db26c3b554ff3f32728960732f42dfee043e9/b66fde062c2ca87592325e786580b3fd.JPG" data-mid="215526012" border="0" src="https://freight.cargo.site/w/1000/i/97b7c7b57a34bae8a8503129297db26c3b554ff3f32728960732f42dfee043e9/b66fde062c2ca87592325e786580b3fd.JPG" /> <img width="1919" height="1280" width_o="1919" height_o="1280" data-src="https://freight.cargo.site/t/original/i/234fbb1092cb057993a123fb8f528875c07207fc3ecf9b39d2e79315c6d39d6e/b08608518afeeb2de23cbc139821c2b2.JPG" data-mid="215526013" border="0" src="https://freight.cargo.site/w/1000/i/234fbb1092cb057993a123fb8f528875c07207fc3ecf9b39d2e79315c6d39d6e/b08608518afeeb2de23cbc139821c2b2.JPG" /> <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/442f7bc00b4d74baba52149f3003211d88eea0d7f904c03560888b32061fe6d7/3cb22f1969fb41eae7b9d8a4ab93cae1.JPG" data-mid="215526006" border="0" src="https://freight.cargo.site/w/1000/i/442f7bc00b4d74baba52149f3003211d88eea0d7f904c03560888b32061fe6d7/3cb22f1969fb41eae7b9d8a4ab93cae1.JPG" /> <img width="1919" height="1280" width_o="1919" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ac63ef3ff4536abac0c5e50c424b15cf415f2933af1eaf9f34edf2edbc26f4ae/ba8b3d961d511979e5b2c2fac4edd3b7.JPG" data-mid="215526014" border="0" src="https://freight.cargo.site/w/1000/i/ac63ef3ff4536abac0c5e50c424b15cf415f2933af1eaf9f34edf2edbc26f4ae/ba8b3d961d511979e5b2c2fac4edd3b7.JPG" /> <img width="1919" height="1280" width_o="1919" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2ac9afccd555807940adc3039cf0b17c9d69e30edd92c94f2c02590221da3010/3be5562409f76ccaae8527b9315216f0.JPG" data-mid="215526005" border="0" src="https://freight.cargo.site/w/1000/i/2ac9afccd555807940adc3039cf0b17c9d69e30edd92c94f2c02590221da3010/3be5562409f76ccaae8527b9315216f0.JPG" /><img width="1919" height="1280" width_o="1919" height_o="1280" data-src="https://freight.cargo.site/t/original/i/71eba83cee9a3de03c036f66344ffdf22bc64d5882cf6401edaa388a93f25d02/00f20e74c9fded047de5ceba35228fe4.JPG" data-mid="215526003" border="0" src="https://freight.cargo.site/w/1000/i/71eba83cee9a3de03c036f66344ffdf22bc64d5882cf6401edaa388a93f25d02/00f20e74c9fded047de5ceba35228fe4.JPG" /> <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/7d3f37dc31d0f356aa28a9ebd8458d2f598b2e3126b3b1df38a298d4c63819fc/ad64c100b935975c0600c333593434e3.JPG" data-mid="215526011" border="0" src="https://freight.cargo.site/w/1000/i/7d3f37dc31d0f356aa28a9ebd8458d2f598b2e3126b3b1df38a298d4c63819fc/ad64c100b935975c0600c333593434e3.JPG" /><img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/e55046a3ab4f90c8fc2e5d157c0fa35e5bf17c278cc46cb3d7dc7b33393a6d73/36415304d95e0339da51d33b934a1475.JPG" data-mid="215526009" border="0" src="https://freight.cargo.site/w/1000/i/e55046a3ab4f90c8fc2e5d157c0fa35e5bf17c278cc46cb3d7dc7b33393a6d73/36415304d95e0339da51d33b934a1475.JPG" /> *All images and projects sourced and owned by Optimist Inc. and lululemon ︎︎︎ Back to Top $(document).ready(function() { $('#backtotop').click(function() { $("html, body").animate({ scrollTop: 0 }, 500); }); }); https://angelali.work/lululemon-Wundermost Wed, 01 Nov 2023 18:58:38 +0000 Angela Li https://angelali.work/lululemon-Wundermost Wundermost ︎ Client: lululemon 2023 <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/63dc4ff2007614b361f10099864caa757da42578a418df484bc5b183f7d456c2/411A3014_edit.jpg" data-mid="195577697" border="0" src="https://freight.cargo.site/w/1000/i/63dc4ff2007614b361f10099864caa757da42578a418df484bc5b183f7d456c2/411A3014_edit.jpg" /> First launched in NYC, lululemon hosted a 12-day experiential pop-up to unveil their newest category, 'Seriously Soft', encapsulating the essence of softness where boldness begins. Optimist collaborated with lululemon to produce and exhibit the concept of premium softness, utilizing the proprietary fabric technology, Nulu, to adorn the walls. This included featuring a 3D mound, wall graphics, curated furniture selections, and custom green mannequins from the wundermost campaign. Optimist also crafted programming specifically tailored for the media, community members, and influencers, aiming to fuel excitement and provide guests with an exclusive opportunity to be among the first to try on the product. <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/484ea8e77752b20318011e7e28ae0dc8d8a48478e26786fee5903b60c7179de6/411A5334_edited_2.jpg" data-mid="195577718" border="0" src="https://freight.cargo.site/w/1000/i/484ea8e77752b20318011e7e28ae0dc8d8a48478e26786fee5903b60c7179de6/411A5334_edited_2.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/a58a31474a974a1cc897601855dca68c6f0970ec54b0ce187657054144ce3ada/411A6555_edi_2.jpeg" data-mid="195577740" border="0" src="https://freight.cargo.site/w/1000/i/a58a31474a974a1cc897601855dca68c6f0970ec54b0ce187657054144ce3ada/411A6555_edi_2.jpeg" /> <img width="8158" height="5441" width_o="8158" height_o="5441" data-src="https://freight.cargo.site/t/original/i/de0262292e17d6883fea3f4e79ead411b201c2f3f747f9d6eb41aad07b73c0f1/411A2610_2.jpg" data-mid="195577648" border="0" src="https://freight.cargo.site/w/1000/i/de0262292e17d6883fea3f4e79ead411b201c2f3f747f9d6eb41aad07b73c0f1/411A2610_2.jpg" /> <img width="8102" height="5404" width_o="8102" height_o="5404" data-src="https://freight.cargo.site/t/original/i/8ba7f7028b50e0b1d21416067df3ebfa93212b5c51d6b2780f6225f3e1626f26/411A2725-2-2.jpg" data-mid="195577666" border="0" src="https://freight.cargo.site/w/1000/i/8ba7f7028b50e0b1d21416067df3ebfa93212b5c51d6b2780f6225f3e1626f26/411A2725-2-2.jpg" /><img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/9441abcd7cb1fd5e2a8994d166a86f66d397ca39b4c19001417e581654a7ddd7/411A5764_2.jpg" data-mid="195577759" border="0" src="https://freight.cargo.site/w/1000/i/9441abcd7cb1fd5e2a8994d166a86f66d397ca39b4c19001417e581654a7ddd7/411A5764_2.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/92b2a28575641104c7a7314cdbaa30602fe18194207f14e3b7d6bcebc8eb99b3/411A5988_edit_2.jpg" data-mid="195577721" border="0" src="https://freight.cargo.site/w/1000/i/92b2a28575641104c7a7314cdbaa30602fe18194207f14e3b7d6bcebc8eb99b3/411A5988_edit_2.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/c6e85a8db466181c705ac59cd8685d7825e9325b85b0b57338f8eb2d5621c6b2/411A7214_2.jpg" data-mid="195577745" border="0" src="https://freight.cargo.site/w/1000/i/c6e85a8db466181c705ac59cd8685d7825e9325b85b0b57338f8eb2d5621c6b2/411A7214_2.jpg" /> *All images and projects sourced and owned by Optimist Inc. and lululemon ︎︎︎ Back to Top $(document).ready(function() { $('#backtotop').click(function() { $("html, body").animate({ scrollTop: 0 }, 500); }); });