GET INTO IT. ON US.
︎ Client: lululemon
2023
As the sun began to rise over UCLA on event day, an electric atmosphere enveloped the campus. Students lined up before dawn, with some even sleeping in line to ensure they wouldn't miss out. In the heart of Bruin Plaza, the bold brand experience space hosted over 1000 students during the immersive try-on event, allowing them to experience lululemon's best selling bottoms. It was a day filled with curiosity, discovery and excitement.
The event was an undeniable hit. It not only allowed college students to engage with lululemon’s staple products but also fostered a strong sense of brand loyalty on campus.
*All images and projects sourced and owned by Optimist Inc. and lululemon
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